JELL-O: EDIBLE MODERNISM

JELL-0, the world's first prepackaged easy to make dessert, taught generations of women what it meant to be modern though it's advertising campaigns. Starting at the dawn of the 20th Century, Jell-O used up-to-date advertising and marketing techniques including widely distributed full color lithographed recipe pamphelets and ads in newspapers and magazines throughout the United states.

The images in this exhibit are from early era Jell-o recipe pamphlets, advertisements and point of purchase objects. All are from the Pine Street Art Works ephemera collections, and are presented both as original objects and in various forms of large format reproductions. Curated by Liza Cowan.

April 2010